He was born in Provence to a family dedicated to the wine industry, who have for centuries been wine growers, wine merchants, cask makers and estate owners, located mainly in North Côtes-du-Rhône, Beaujolais and Maçonnais regions.

In 1982, Laurent graduated as an Oenologist from the Ecole Nationale Supérieure d’Agronomie de Montpellier. From 1982 to 1996 he worked in the wine trade in Bordeaux, Beaujolais, Germany and London.

He graduated WSET Diploma in 1991. In 1996, he met Khun Chalerm Yoovidhya, owner of Siam Winery (Thailand) and founder of Red Bull Energy drink. He worked as a wine maker for Siam Winery. He is considered today as one of the pioneers of the wine industry in Thailand, bringing his passion and faith to what was at the time considered as a “crazy” challenge.

He has thus succeeded in placing Thailand on the world wine map. Siam Winery today, produces more than one million bottles, and exports its wines to more than 30 countries around the globe. It is the leading winery in South East Asia.

In 2007, Laurent decided to move back to France to manage his family estate on the Beaujolais Hills, “Chateau de l’Hestrange”; taking up a new challenge to revive the reputation and global image of Beaujolais wines.